A complete identity overhaul for New Look’s denim range; including a new brand name and logotype. YES YES has been designed to replace and refresh the existing ‘House of Denim’ label. A definite call to action style re-brand, reflecting the core customer’s lifestyle and attitude.

Photographer / Rhys Frampton

DRY : Addicted to Consumerism

51 Scrutton Street, London, EC2A 4PJ

[email protected]

+44 203 487 1290