Lingerie and Nightwear is a growing part of Primark’s business and in the lead up to Valentine’s day there is a strong presence in their shop windows. DRY was tasked with the job to create an inspiring campaign showcasing Primark’s Co-ordinates ranges.

+Primark +P.O.S. +Photography +Seasonal Campaign +Art Direction +Video

In keeping with Primark’s fashion and value message we mindfully created a strong editorial worthy campaign created solely by women for women.

Photographer / Diane Sagnier

DRY : Addicted to Consumerism

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