Following the successful launch of Farrell at Primark – the result of the collaboration between Primark and the international record-breaking artist, Robbie Williams – Dry were asked to further explore the story for Robbie’s latest collection, Autumn/Winter 2015. Shot on location at the iconic Repton Boxing Club.

+Photography +Seasonal Campaign +Art Direction +P.O.S. +Primark

Photographer / Julien Broad

DRY : Addicted to Consumerism

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