Baby K has grown up! With it's carefully curated collection extending up to the age of 8 years there was a need to create a rebrand that was in support of it's new positioning. DRY were appointed to developed the Baby K brand in line with an evolving customer and product range. Myleene is a hard-working single Mum with a strong work ethic, who stands up for what she believes in. In order to reinvigorate the brand it was key that our solution was a true reflection of Myleene, who she is and what she stands for. 

"I had a fantastic experience working with Dry. Their creativity coupled with their efficiency was everything I could have wished for and the results have been exactly what I wanted and more."  

Myleene Klass : My K 

Myleene believes in being brave, passionate and confident. She has a keen sense of fun and likes to challenge the norm. Her mantra is that kids should be inquisitive and seek out new experiences. These things are important to Myleene and therefore reflected in the new brand identity and imagery.

DRY : Addicted to Consumerism

51 Scrutton Street, London, EC2A 4PJ

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