As UK-based online fashion firm Missguided continues on its quest to bring its brand of lust-worthy, fashion-forward products to international markets, the company looked to Dry to update it’s identity. With the future firmly in mind, the identity has been designed to reflect the brands attitude and core values, while appealing to global customers and promoting a fresh new image.

The logo has been stripped back and changed to bold new lettering, encapsulating the strength and uniqueness of the brand. Sharp and sleek, it represents a retailer that’s ready to face the future head on.

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“Taking on the project of re-working and launching a whole new brand logo for a globally expanding brand was quite daunting at first, but from the first meeting with Dry we knew we were in extremely good hands of an experienced agency who instantly understood what we were all about. Their strength in understanding our brand and their cooperative way of working made for an effective process that resulted in a brand new logo, brand badge and comprehensive guidelines that’s perfectly aligned with our image and direction. Acting almost as an extension of our in-house team, Dry were able to advise at each stage from a strategic perspective and we felt confident with the recommendations made.”

Samantha Helligso: Creative Manager – Missguided

DRY : Addicted to Consumerism

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