Event celebrating the launch of the Footpatrol collaboration with Reebok; Reebok Classic Leather Mid R12 ‘On the Rocks’. After working with them on a number of events for Clarks, Footpatrol approached Dry to help with this launch event at their Soho store.

Dry extended the idea of the mountains in the collab branding across the store, creating an angular mountain landscape in the colour pops of the sneakers (detailling) and even gelling the Footpatrol neon signage to change its colour.

Full event support from window installation to event staff was provided, ensuring the event was a great success on the night.

See more images from the night on the Dry Flickr photostream

Hype:

REEBOK X FOOTPATROL CL MID ON THE ROCKS LAUNCH ROUND UP | The Drop Date

+Art Direction +Project Management +Retail Design

DRY : Addicted to Consumerism

51 Scrutton Street, London, EC2A 4PJ

info@dry.uk.com

+44 203 487 1290