Leading this season is Trigenic, a brand new innovation that takes the Clarks concept of Modern Craft to an exciting new level. Based on archival findings and using lasts that meticulously follow the shape of the foot, Trigenic is a pioneering fusion of footwear engineering technologies and classic moccasin construction.

Photography by Sam Hofman

+Seasonal Campaign +Photography +Art Direction +Clarks +Video

To emphasise the Modern Craft story in an innovative way, the Trigenic shoe was painstakingly illustrated as a photorealistic, super-detailed pencil drawing by Stuart Whitton.

DRY : Addicted to Consumerism

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